Bingette Beauty
A D2C beauty brand designed to blend skincare credibility with expressive storytelling, creating a cohesive brand and digital experience for modern Indian consumers.
Client
Bingette Beauty (Early-stage D2C Beauty Brand)
Industry
Beauty / D2C / E-commerce
Service
UX Research, Brand Identity, Product Design, Design Systems, Visual Strategy
Duration
8 Months
Conclusion
• Translated user and market insights into a cohesive brand and digital experience • Designed for trust, clarity, and emotional connection in a highly competitive beauty space • Ensured consistency across multiple touchpoints including product, social, and digital platforms • Strengthened my ability to merge brand strategy with user experience to create meaningful, conversion-driven design