Art Is Woman Genesis (Web3)
A self-initiated web3 digital art and NFT project focused on crafting a seamless collector journey through storytelling, brand identity, and Web3 marketplace integration.
Client
Self-initiated (Founder-led project)
Industry
Web3 / Creator Economy
Service
Product Design, UX Strategy, Brand Identity, Experience Design
Duration
12 months
Conclusion
• Designed a complete collector journey from discovery to purchase within Web3 platform constraints • Successfully sold 222 NFTs, generating 16+ ETH (~$20K) in revenue • Converted both first-time and returning collectors through a structured, story-driven experience • Built a recognizable identity within a highly saturated NFT space • Operated across roles as artist, designer, and founder, merging creative vision with product thinking