UnderDawgs - AI Sports Tech
A sports-tech platform designed to connect grassroots football players with structured growth opportunities through digital onboarding, performance tracking, and community-driven discovery.
Client
Underdawgs (Early-stage SportsTech Startup)
Industry
SportsTech / Community Platforms
Service
Product Design, UX Design, Design Systems, Brand & Experience Design, Service Design
Duration
11 Months
Conclusion
• Designed an end-to-end product ecosystem addressing discovery, onboarding, and engagement for grassroots players • Balanced user needs, business goals, and operational constraints within a real-world sports-tech environment • Built scalable systems that support growth across players, turfs, and community interactions • Strengthened my ability to think beyond screens and design impact-driven product experiences at scale