Available for work
Available for work
Hi, I'm Ketaki, a
who creates thoughtful digital experiences.
Brands I've Worked With
Featured Work
BearHugs
A hybrid self-care app & physical companion designed for emotionally overwhelming moments - without pressure, streaks, or guilt.
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Product Design
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Design Strategy
BearHugs
A hybrid self-care app & physical companion designed for emotionally overwhelming moments - without pressure, streaks, or guilt.
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Product Design
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Design Strategy
UnderDawgs
India's first phygital football platform built to give grassroots players a digital identity, performance record, and path to progression - in a country of 305M football fans.
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Product Design
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UX Design
UnderDawgs
India's first phygital football platform built to give grassroots players a digital identity, performance record, and path to progression - in a country of 305M football fans.
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Product Design
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UX Design
Bingette Beauty
A skincare-infused cosmetics brand built from scratch - bridging science credibility with emotional storytelling for modern Indian consumers.
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Design Strategy
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Product Design
Bingette Beauty
A skincare-infused cosmetics brand built from scratch - bridging science credibility with emotional storytelling for modern Indian consumers.
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Design Strategy
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Product Design
Art is Woman (Web3)
222 Non Fungible Tokens celebrating women, with proceeds channeled to Mitti Ke Rang - turning digital art into economic dignity for widow entrepreneurs across India.
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UX Design
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UX Research
Art is Woman (Web3)
222 Non Fungible Tokens celebrating women, with proceeds channeled to Mitti Ke Rang - turning digital art into economic dignity for widow entrepreneurs across India.
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UX Design
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UX Research
What I Do
Product Design
End-to-end UX & interaction design
0→1 product thinking & strategy
Wireframes, prototypes & design systems
Research & Strategy
User research & insight synthesisty
Competitive & market analysis
Design strategy & stakeholder alignment
Brand & Visual
Visual identity & brand systems
Packaging & multi-touchpoint design
Social media & content direction
Product Design
End-to-end UX & interaction design
0→1 product thinking & strategy
Wireframes, prototypes & design systems
Research & Strategy
User research & insight synthesisty
Competitive & market analysis
Design strategy & stakeholder alignment
Brand & Visual
Visual identity & brand systems
Packaging & multi-touchpoint design
Social media & content direction
Work
Experience
2025-26
Design Consultant
AIW
2025-26
AIW
Design Consultant
2025-26
Design Consultant
AIW
2025-26
AIW
Design Consultant
2024-25
Product Designer
Underdawgs Technologies
2024-25
Underdawgs Technologies
Product Designer
2024-25
Product Designer
Underdawgs Technologies
2024-25
Underdawgs Technologies
Product Designer
2024
UX Researcher
Volkswagen Innovation Group
2024
Volkswagen Innovation Group
UX Researcher
2024
UX Researcher
Volkswagen Innovation Group
2024
Volkswagen Innovation Group
UX Researcher
2023-24
UX Designer
Bingette Beauty
2023-24
Bingette Beauty
UX Designer
2023-24
UX Designer
Bingette Beauty
2023-24
Bingette Beauty
UX Designer
2023-24
Founder & Product Designer
AIW (web3)
2023-24
AIW (web3)
Founder & Product Designer
2023-24
Founder & Product Designer
AIW (web3)
2023-24
AIW (web3)
Founder & Product Designer
2021-22
Freelance Designer
Fiverr
2021-22
Fiverr
Freelance Designer
2021-22
Freelance Designer
Fiverr
2021-22
Fiverr
Freelance Designer
2020-21
Creative Designer
Femina Magazine
2020-21
Femina Magazine
Creative Designer
2020-21
Creative Designer
Femina Magazine
2020-21
Femina Magazine
Creative Designer
"Beyond design, I’m a digital artist exploring NFTs & digital ownership, with my artwork exhibited across 7+ countries, including NFT.NYC, shaping my perspective on storytelling & digital culture."
About Me
Designer by craft. Artist by soul.
Driven by the spaces in between.
"Beyond design, I’m a digital artist exploring NFTs & digital ownership, with my artwork exhibited across 7+ countries, including NFT.NYC, shaping my perspective on storytelling & digital culture."
About Me
Designer by craft. Artist by soul.
Driven by the spaces in between.
Studied Money, Chose Meaning.
Studied Money,
Chose Meaning.
"This was the missing piece." Where design met strategy, research, business, and innovation. It completely changed how I approach problems - not just as a designer, but as a systems thinker.
PG Design Innovation & Entrepreneurship
MIT Institute of Design
PG Design Innovation & Entrepreneurship
PG Design Innovation & Entrepreneurship
MSc Media & Communications
MSc Media & Communications
PGD Banking & Finance
PGD Banking & Finance
Bachelor of Commerce
Bachelor of Commerce
"This was the missing piece." Where design met strategy, research, business, and innovation. It completely changed how I approach problems - not just as a designer, but as a systems thinker.
PG Design Innovation & Entrepreneurship
MIT Institute of Design
PG Design Innovation & Entrepreneurship
PG Design Innovation & Entrepreneurship
MSc Media & Communications
MSc Media & Communications
PGD Banking & Finance
PGD Banking & Finance
Bachelor of Commerce
Bachelor of Commerce